Brand and Me

This all began one night with an urge to watch a simple, undemanding movie called “Marley and Me.” I was intrigued. When the promotion trailer was shown in theaters a few weeks before the actual film was run, it only presented a few simple scenes of a small dog running on a beachfront, chased by […]

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What is Brand, Anyway?

Brand is… “a mark left on the minds and hearts of consumers, which creates a specific sense of meaning and feeling” (Wijaya, 2011; 2013), thus brand is more than just a logo, name, symbol, trademark, or label that allows consumers identifying a product. “a seller or manufacturer promise” (Morel, 2003) that continually delivers a unity […]

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